07 July 2009 by Tom Simonite www.newscientist.comPrivacy campaigners are celebrating the news that the UK's largest ISP has dumped plans to roll out a controversial system, created by a firm called Phorm, which would snoop on users' web use in order to serve up personalised advertising.
The Phorm episode is just the latest battle in the long-running war over online privacy. But the next skirmishes over privacy-invading technology will not be fought online, but on the streets.
With electronic billboards, processing power, cameras and other sensors becoming ever cheaper, it's become possible to manufacture products that allow web-like targeting in the real world.
read article
No comments:
Post a Comment